Give your lady friends pet names, names only you call them. And I'm talking names deeper than just "baby" or "honey." Put a little thought into it. Enough time around a lady will reveal something about her that strikes you and you can use this as inspiration for the name. I have one friend I call "Sunshine" simply because she is always in a perky mood, even early in the mornings, and she has even told me that hearing me call her that always makes her day just a little better. And don't get caught calling another lady by one lady friend's pet name, or it's no longer something special.